Studio Vrtta re-designed the entire packaging system for Prakriti Herbals' Hotel bathroom amenities. The brief was to eliminate plastic and minimize post-consumer waste, while keeping the prices low and the materials consistent to accommodate each Hotel's branding.
We approached the problem by redefining how a guest looked at the amenities - as a souvenir rather than something to be disposed of, and as an opportunity to promote local businesses. We met the price points by simplifying the designs, adding perceived value and sourcing locally.
Direction 1 : Recycled paper boxes
Direction 2 : Agri waste paper boxes
Direction 3: Jute Roll-up Pouch
This could be used to transport, store and take away amenities for continued use, eliminating the need for multiple boxes to store amenities individually. It also acts as memorabilia for the guest, and a marketing tool for the hotels.
After brewing our daily coffee, we found that large amounts of grounds accumulate, and with so much unfulfilled potential. The world’s daily coffee intake equals 2,250,000,000 cups. Around 24750 tonnes of ground coffee is brewed every year, leaving all those spent grounds to be discarded if not repurposed in composting/gardens.
This got us wondering if we can keep that much wet waste out of the landfill/composting ecosystem altogether, by putting it into a new material instead. Experimenting with simple, biodegradable kitchen material, we created KaapiMani (Coffee Beads) to give DIY crafters something new, earth-positive, and unique to play around with.
Prolonged contact with water and other liquids will causes the beads to disintegrate. The packaging has re-imagined the use of paper egg crates, to keep our carbon footprint low and add to the earth-positive outlook that drives all our work at Vrtta
For us, Kaapi Mani marks the start of a process of contemplation - Can we reimagine what we have, to create what we need?